#FUKUSHIMAWATER

Campaign, Film, Mixed Media, 2015
Four years after the disaster of Fukushima-Daichii a brand-new energy drink conquers the Japanese beverage market and quickly becomes a cult product in all age groups:  Fukushima Water. With a perfidious marketing strategy, the drink advertises itself as »energy water« - a natural mineral water with an artificial additive. Just a bad advertising stunt of a japanese beverage company or the most absurd product in the world?

In collaboration with  Kenzi Benabdallah &  Stefan Wittemann.






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